More time for journalism.

Every newsroom receives hundreds of press releases, event dates and invitations a day. We build systems with artificial intelligence (AI) that read everything, sort it and turn it into finished drafts. The editors check, approve and have time for their stories again.

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The problem

Too much coming in, too little time.

A large part of newsroom work is reading, sorting and typing. Press releases, invitations and event dates arrive in every form and at every hour. Less and less time is left for original reporting and stories.

An inbox full of releases

Press releases, invitations and event dates arrive in every form. Someone has to read everything to find what matters. What matters often gets lost in the inbox.

Event calendars by hand

Calendar dates are typed in one by one. Changes and cancellations often arrive too late. Readers then turn up at a cancelled event and complain to the paper.

Listings from hundreds of sources

Events, opening hours and service information for every region come from hundreds of sources. Collecting them and keeping them current ties up people who are needed for reporting.

An archive without an overview

What has already been reported is hard to find. Knowledge about topics and people sits in individual heads and is lost when someone leaves the newsroom.

An example

A newsroom day, before and after.

Before

In the morning hundreds of emails wait in the newsroom inbox. An editor sorts press releases until lunch and types event dates into the calendar. Only the afternoon is left for her own story.

After

The reports are sorted by desk and briefly summarised, the calendar is current, and the weekend preview waits as a draft. The editor checks, approves and works on her story from nine o'clock.

Examples

Typical uses.

01

Regional newspaper

A regional paper fills its event calendar every day with checked dates from the whole region, without anyone typing. The time saved goes into stories from the municipalities.

02

Radio station

A radio station gets a short overview every morning of what is on in the region, as a basis for the presenters. The presenter reads it, adds to it and goes on air.

03

News portal

A news portal gets drafts for weekend tips and previews. The editors read, adjust and approve. The tips appear on time every Friday, even when the newsroom is short-staffed.

What we build

What this means in your newsroom.

We build solutions around your editorial system. The editors still decide what gets published.

01

A sorted inbox

Press releases and reports are read, sorted by desk and briefly summarised. For example, the invitation to the new museum's opening reaches the culture desk with a summary, not the general inbox.

02

Finished drafts

Reports and event dates become drafts for news briefs, previews and event tips, ready for approval. The editors read, edit and decide what is published.

03

A calendar that stays current

Event dates are collected automatically, checked and kept current, including changes and cancellations. For example, a cancelled concert disappears from the calendar as soon as the organiser cancels it.

04

Answers from the archive

An AI assistant finds earlier reports on topics and people and says where each detail comes from.

What you get

What changes for you.

More original stories

The time spent sorting and typing goes into research and writing. More original stories set your paper apart.

A complete calendar

Dates from many sources land in the calendar checked, including small events. A good calendar brings readers back every day.

The editors decide

Nothing is published without approval. The system prepares, people decide. Your newsroom keeps full control over what appears.

How it works

How your system could work.

Every system is built for you. Which sources are included, what is checked and where the data goes, we decide together. Three examples:

Your systemrunning

Collect

18,416

  • #48,214

    City festival programme

    Websites

  • #48,213

    Exhibition opening

    Organisers

Check

18,399

  • #48,212

    Concert calendar March

    For review

  • #48,211

    Saturday flea market

    compared with 3 sources

Into the calendar

18,382

  • #48,210

    Theatre premiere

    PrintOnline

  • #48,209

    Readings October

    OnlinePrint

For review by your team

How we start

Three steps to a first result.

  1. 01

    Conversation

    We listen to where most of your time goes into data and look at the programs you work with today.

  2. 02

    Small start

    We begin with a slice of your data. That way you see early, and without much risk, whether it works for you.

  3. 03

    Expansion

    If it fits, we expand step by step. Your staff keep working the way they are used to.

Example

CIXTRA

CIXTRA collects event dates from many sources, checks them and writes drafts for previews and tips, in other languages too. Your editors read, edit and decide what is published.

See CIXTRA
DraftDE · EN · IT · FR · ZH +5

Weekend · 27 to 29 November

The weekend in Innsbruck

Krampus figures with torches, jazz in a vaulted cellar and the first mulled punch of the year: three tips for the weekend Advent begins.

  1. 1

    Krampus run in the town centre

    Friday, 6 pm · Town centre

    When the bells start clanging, it's time: with torches and shaggy furs, the Krampus figures parade through the lanes. Loud, wild and an experience for the whole family. Smaller children are best off in the second row.

  2. 2

    Jazz night at the Kellerbühne

    Saturday, 8 pm · Kellerbühne

    A trio, a vaulted cellar and hardly any distance to the stage. Anyone looking for calm after a long week will find one of the most atmospheric concert evenings in town. Seats are limited, so book ahead.

  3. 3

    Christmas market on Domplatz

    From Thursday, daily · Domplatz

    From Thursday, Domplatz smells of mulled punch and roasted almonds again. It's quietest in the mornings and most atmospheric after dark.

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Frequent questions

Questions we are often asked.

Does the AI write articles without editors?+

No. The system writes drafts, for example for weekend tips. Only what the editors have read and approved is published.

Are other people's texts copied?+

No. Facts such as title, date, place and price are taken over. The system writes the descriptions anew. Other people's images only when the rights are cleared.

Does this fit our editorial system?+

Yes. Dates and drafts arrive where the editors already work: in the editorial system, as a calendar on the website or as a list for print.

Do we have to switch our software?+

No. The system delivers the data into the software you already use, or through an interface to website and app. Your processes stay.

Does the AI decide over our heads?+

No. The system prepares and flags what is unclear. You decide what may be passed on without approval, and every step is traceable.

What happens to our data?+

It belongs to you and is only used for your tasks. We process it in line with the GDPR. Where it is stored and who may access it is set out in writing before the start.

What does it cost?+

The price depends on the number of sources and channels. After the first conversation you receive a concrete offer for a pilot. It also states what we measure, so you can see whether it pays off.

Do we need our own IT specialists?+

No. We build and run the system. On your side it mainly takes people who know how the work runs today.

Where does your newsroom lose the most time to data?

In one conversation we find out together where that is. And we show you what a system can take over.

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